NORM ADAMS x JULIA ROBERTSON talks music + career

Born in Newark, New Jersey, Norm, at the insistence of his grandmother, began singing in church at the age of five. Shortly thereafter, the family moved to Pensacola, Florida, where he continued to sing at church services, political functions and various social activities throughout the city, becoming a most sought after local young talent.

After graduating high school, Norm returned to New Jersey to attend college. It was during this time that he began to develop his songwriting ability, and recorded his first demos. After college, he carved out a living for himself as a school teacher by day and honed his performance skills at night, singing in local talent shows and at open mic nights in and around New York City. He later became part of an R&B group called Mass Appeal, in which he was featured as the lead singer. Although widespread commercial success eluded the trio, a dance remix of their independent record “A Little Bit of Heaven” (featuring Kima of the R&B group Total), made the rounds on the Philadelphia club scene, which led to radio airplay and a review in Billboard. The exposure opened the doors to a whole new world for Norm, as he took advantage of an opportunity to travel to Japan, where he performed nightly in front of wildly enthusiastic crowds.

Upon his return to the United States, Norm relocated to the Philadelphia area, where he continued his education and earned a Master’s degree. He continued to write songs and record periodically, and, when the timing was right, he turned to Grammy nominated music producers Ric Zivic and Ted Wender to help him facilitate the next leg of his musical journey. The result was “This Is My Time,” a multi-genre debut album which served as the perfect vehicle to showcase the vision and versatility of this multifaceted singer / songwriter. The album was well received by industry insiders and music consumers alike. The soca-infused single “Love Me”, became a Top 10 indie record in the UK, and shortly thereafter, AM Media Online honored Norm with their first ever “Ammy Award” for Best R&B Artist. A second single, “Stretch Ya Neck”, became a worldwide DJ favorite, and the song’s fun, upbeat video was designated a “must watch” by the popular search engine, Yahoo.

In 2016, he teamed up with former Ex-Girlfriend singer Julia Robertson on the sultry ballad, “Body Rush”. The song was a worldwide smash, hitting the Top 10 on Digital Radio Tracker, The European Indie Top 200 Chart and the World Music Stage Countdown. The success of “Body Rush” earned the duo a preliminary ballot Grammy nomination for “Best R&B Performance” for the 59th Annual Grammy Awards in 2017. It also created opportunities for him to perform alongside such R&B hitmakers as Hi-Five, Allure, Riff, Surface and R&B legends Force MD’s and The Intruders.

His current project finds him paired with Julia once again; this time on an up-tempo groove entitled “Home Tonight”. Produced by Buddy Wike of the hit R&B group Intro, “Home Tonight” showcases a more playful side of the duo, who, when performing together, have been called “Today’s Ashford and Simpson”.

Gifted with an amazing talent and driven by determination and experience from lessons learned, Norm Adams exemplifies that when preparation meets opportunity, a dream deferred doesn’t stay that way. His time, indeed.

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